2025 Tissue Consumption Trends in China
2025 Household Tissue Consumption Trends in China 1. Overall Market Performance Comparison During Singles’ Day (Double 11) 2025, total e-commerce GMV across China reached RMB 1.695 trillion, up 14.2% year-on-year. This growth was slower than the 26.6% increase recorded in 2024. As a high-frequency FMCG category, household tissue showed clear structural divergence rather than uniform […]
